Professional Copywriting, Copy Editing & Wordsmithing.

Crafting the right words. Editing the wrong words. Considering every word.

Hi, I’m Lauren.

I’m often told that I have
a way with words...

I work with brands that are at a loss for words.
Brands that have a story and a message to share,
but may find themselves talking AT their customers,
instead of talking WITH their customers.

That’s where I come in - my job is to help brands
rediscover their words and develop a clear voice.
Only then can the conversation really flow.

Specialising in ‘nicely put’ copywriting.

Copy-what?

Copywriting is the art
of crafting the right
words for brands to ‘speak’
to their customers, to engage
with them and to create
genuine relationships.

Think of it as a perfectly worded conversation that leaves the customer impressed, informed and completely won over. It may take place on your website, on your socials, over email, or even on a billboard.

It’s important to note however, that copywriting has nothing to do with the little black c inside a circle. The copywriting that I do rarely involves circles. Except if you include the letter o. In which case, I suppose I do use circles. Quite frequently, come to think of it.

I put this rambling down to the fact that writing about one’s self is not easy. This is why having a professional copywriter on board to help with your copy is a good idea.

So whether your brand is in need of a new voice, or you’ve had a crack at the content and it’s reading a little rambly, or you just need a fresh set of eyes for a once over, I’m here to help.

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Creating copy that is clear, clever and concise.

Services

Copywriting

Know what you need written but don’t have time to write it?
Let me create new content that is clear, persuasive, on brand and on message. From headlines, to press releases, from website content to social media posts. When I write for your brand, I promise to make every word count.

Positioning & Taglines

Need a catchy phrase that sums up exactly what you do?
I can develop your brand’s unique positioning statement or create a short and sweet tagline that’s both meaningful and memorable. I’ll come up with the perfect one-liner for your brand.

Copy Editing

Got some copy that needs a little freshening up?
I’ll piece together existing content and work my magic to make sure the words flow and your key messages are communicated clearly. It’ll come from me, but still sound like you.

Proofreading

Written your own copy but need a second pair of eyes?
I can thoroughly review and edit your copy to ensure the grammar is correct and tone of voice is consistent throughout. I’ll tweak and polish until it’s word perfect.

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Pedantic, yet friendly.

Lauren-who?

I’m the person who texts in full sentences.
With punctuation. I refuse to use convoluted acronyms nor will I replace words for numbers when the real word is just as easy, or even easier to type (thank you predictive text). I feel physical discomfort when I read a grammatically incorrect sign. If there are typos on a menu I have this overwhelming urge to find a red pen.

I wrote my first book in Kindergarten, a hilarious take on the story we had read in class the day prior, and was aptly rewarded with an item of my choice from the secret room of confiscated toys. I picked a bouncy ball. It was sparkly. Fast forward a few years *cough decades* and I still enjoy getting lost in a good book (time & children permitting), creating clever copy (time & children permitting) and, unfortunately for my husband, I still really, really love things that sparkle.

Timeline

2005 | Graduated with a Bachelor of Business (Marketing and Management) from the University of Newcastle.

2009 | First taste of adland, working at local agency, Artbeat.

2010 | Hopped across to boutique agency, Little Green Frog, working with some of the top food & lifestyle media outlets in the country.

2014 | Jumped up to Newcastle’s largest agency, Enigma, planning and negotiating media campaigns for clients nationwide.

2017 | Launch of LaurenLogic.

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But don’t just take my word for it.

Portfolio

I’ve worked with all types of businesses; from start-up design studios to established financial advisors, from educational software to iconic kitchenware. I’ve even written about mushrooms, teapots and pork chops!

Take a look-see below.